Marketing plan for a restaurant

Abstract

The aim of this bachelor's thesis was to create a marketing plan for Dream Hostel & Hotel's upcoming restaurant. Dream Hostel & Hotel has not created a marketing plan for the restaurant before. The thesis was commissioned by the company and the objectives for the marketing plan were decided by using information received from the representative of the company. The main idea behind this marketing plan was to create a plan for gaining visibility for the restaurant before its opening day.

The theoretical framework consists of marketing and marketing planning. The marketing tools for the marketing plan were chosen within the capabilities of the specific company in question. The tools aim to increase and improve marketing and visibility of the company.

All the strategies and tools of the marketing plan have been chosen based on the current situation in the market area and may change before the restaurant is opened. It will be up to the company to decide, which actions to take and what tools to utilize in its marketing at that time. The marketing plan itself can be found in the appendix of this thesis and due to confidentiality reasons, it will not be published.