Experience dimensions in new restaurant concept proposal
Truskina, Sandra (2015)
Tampereen ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015120218990
https://urn.fi/URN:NBN:fi:amk-2015120218990
Tiivistelmä
The main objective of the thesis was to explore the local customers’ needs and desires of dining experience and propose a new concept for the restaurant, based on the findings. In order to reach the objective, primary and secondary data were gathered and analysed. Primary data were collected with quantitative - a survey - and qualitative - focus group discussions - methods.
Along the lines of compiling and processing of the data gathered through survey-ing and focus groups, it has been concluded that the existing features of the case company do not meet the customer needs or desired features of experience dimensions. Therefore, in line with the research, a proposal for a new concept for the restaurant has been created. It is designed to address the four dimensions of experience and transform the existing restaurant into a social venue for the local community. The outcomes of the thesis can be used for further strategic development of the case company.
Along the lines of compiling and processing of the data gathered through survey-ing and focus groups, it has been concluded that the existing features of the case company do not meet the customer needs or desired features of experience dimensions. Therefore, in line with the research, a proposal for a new concept for the restaurant has been created. It is designed to address the four dimensions of experience and transform the existing restaurant into a social venue for the local community. The outcomes of the thesis can be used for further strategic development of the case company.