Internationalisation Strategies of Born Global Firms : A Case Study of a Dutch Start-up Company
Giniatullina, Saniya (2015)
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Julkaisun pysyvä osoite on
Born global firms are an evolving subject of international business research that analyses the characteristics and strategies of firms internationalising from inception. This thesis project gives a general review of the literature on born global firms along with the case study of a Dutch start-up company. The research analyses the strategies that the case company has implemented in the past and have been successful for its growth. It also aims at identifying which factors in the internationalisation could have been or could be implemented to ensure its development. The opinions of the founder and the employees of Housing Anywhere have greatly contributed to shaping the outcomes of this research.