Process of Gamification : Gamifying a Tourism Concept

Abstract

Gamification is bringing game design features and rules into a non-game context usually in an effort to enhance user engagement.

Eco-tourism and gamification are gaining popularity rapidly and pioneer tourism players are implementing gaming into their marketing strategy.

Several Destination Marketing Organizations have established mobile marketing strategies to attract customers and implementing the trends. Gamification has gained space to bring customers through advertising and entertainment.

The purpose of this thesis is to examine the core and drive of gamification in depth and explore gamification thinking, tools, psychology and elements.

With groundwork achieved by studying gamification, the thesis presents a prototype of mobile app concept that provides guided city tour in a form of augmented reality game based on Tampere city.