Embracing change: Identifying business opportunities for a technology training organization

Abstract

This Master’s thesis focuses on identifying new business opportunities for a technology training organization on a concept / framework level. The grounded and researched suggestions are based on the organization’s core competences as well as key business and technology trends affecting the organization’s business environment. Based on the synthesis of existing knowledge and data from researchers on key business and technology trends, the target was to identify potential areas of disruption and suggest capitalization opportunities for the case company.

The conceptual framework of this study focused on the tools for analyzing company core competencies as well as identifying relevant technology trends and changes. Both qualitative and quantitative research methodology was used in this study.

Identifying changes and trends affecting the company business environment will help the company to create new training products and to grow their existing customer base. The business opportunity suggestions will help the company key stakeholders in making the most profitable decisions concerning the future course of the organization.