User Experience in Designing Interactive Advertising Template

Abstract

A video games and entertainment company is planning for a Rich Media unit (as a template) for branding into its different channels and games. This thesis documents the implementation of this unit from scratch. Rich Media units require brainstorm, conceptualizing, prototyping (sketching) and designing, as well as implementing the final design on an ad platform called Celtra. The final implementation includes animations and several interaction manners for users built using various Celtra tools. My interest in the user experience, experience-centered design, user interface design, and interaction design topics provided the backbone for the designing. This thesis provides a view into the experience and designing for it, explains the final implemented product, describes the procedure of applying the theory in the design process, and presents the final results.