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eReading advertising and value creation best practices - Outlook 2010-2011


dc.contributor.editorLeminen, Seppo-
dc.contributor.editorHuhtala, Juho-Petteri-
dc.date.accessioned2016-07-06T06:40:08Z
dc.date.available2016-07-06T06:40:08Z
dc.date.issued2012-
dc.identifier.uriURN:ISBN:978-951-799-280-0-
dc.identifier.urihttp://www.theseus.fi/handle/10024/114754
dc.description.abstractThis research was operated as a part of Next Media’s eReading Services Business Models and Concepts research program. The eReading industry has developed tremendously during 2011 both globally and locally. After Apple launched its iPad 1 in Finland in late-2010, eReading as a phenomenon has rapidly emerged and created a burning platform for the development of the eReading industry in Finland.en
dc.format.extent102-
dc.language.isoeng-
dc.publisherLaurea-ammattikorkeakoulu-
dc.relation.ispartofLaurea Julkaisut 8-
dc.relation.isversionof978-951-799-280-0-
dc.relation.isversionof978-951-799-279-4-
dc.titleeReading advertising and value creation best practices - Outlook 2010-2011en
dc.typepublication-
dc.identifier.dscollection10024/463-
dc.organizationLaurea-ammattikorkeakoulu-
dc.contributor.organizationLaurea-ammattikorkeakoulu-
dc.type.otherLaurean julkaisusarja / Laurea Publications-
dc.relation.issn2242-5225-
dc.relation.issn2242-5241-


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