Multichannel Multi Market Media Service Business Model Evaluation and Benchmark
Laurea-ammattikorkeakoulu
2012
Julkaisun pysyvä osoite on
https://urn.fi/URN:ISBN:978-951-799-282-4
https://urn.fi/URN:ISBN:978-951-799-282-4
Tiivistelmä
This research was conducted as a part of Next Media’s Multichannel Multimarket Media Services research programme. The project’s members are publishing companies and research institutions in Finland, including AAC Global, SanomaPro, Aalto University, Laurea, and the VTT Technical Research Centre of Finland.
This study examines business models for the e-learning industry both in Finland and in international markets. Three complementary research pieces are presented in this report, and each is documented independently.
• A study of different bundling opinions in the e-learning industry with public sector clients (decision-makers at public (state) schools)
• A benchmarking study of AMA (American Management Association) as a content provider of education and training solutions.
• A study of different business model options available to international e-learning companies, or companies striving to become international
This study examines business models for the e-learning industry both in Finland and in international markets. Three complementary research pieces are presented in this report, and each is documented independently.
• A study of different bundling opinions in the e-learning industry with public sector clients (decision-makers at public (state) schools)
• A benchmarking study of AMA (American Management Association) as a content provider of education and training solutions.
• A study of different business model options available to international e-learning companies, or companies striving to become international