Business model for Memory Bites, an innovative solution to memory disorders
Bao, Huy (2016)
Lahden ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016112316953
https://urn.fi/URN:NBN:fi:amk-2016112316953
Tiivistelmä
This study aims to build a business model for Memory Bites, a game created by SuperApp Oy. The game is intended to help seniors in delaying memory related problems. The thesis discusses the following questions 1) What value Memory Bites provides for end users and the society and 2) how to generate revenues for Memory Bites.
In the process of building a business model for Memory Bites, the focus was on Finnish users and Finnish market. Nonetheless, because SuperApp has an intention to make Memory Bites become international, the survey and interviews were completed by multinational respondents. Throughout this study, the CEO of SuperApp, Mr Risto Lappi, provided assistance, gave suggestions and had discussions with the author.
At the time this study was undertaken, Memory Bites was still in the developing phase. Therefore, there are some aspects that this thesis does not cover such as a detailed description of the game and features that can be commercialized.
The outcome of this study is a business model proposal for Memory Bites. However, more detailed studies and market research should be conducted before applying this business model, especially before launching the game.
In the process of building a business model for Memory Bites, the focus was on Finnish users and Finnish market. Nonetheless, because SuperApp has an intention to make Memory Bites become international, the survey and interviews were completed by multinational respondents. Throughout this study, the CEO of SuperApp, Mr Risto Lappi, provided assistance, gave suggestions and had discussions with the author.
At the time this study was undertaken, Memory Bites was still in the developing phase. Therefore, there are some aspects that this thesis does not cover such as a detailed description of the game and features that can be commercialized.
The outcome of this study is a business model proposal for Memory Bites. However, more detailed studies and market research should be conducted before applying this business model, especially before launching the game.