Public playground equipment sales plan : NSH Nordic A/S and Hy-land Products

Abstract

This bachelor’s thesis was commissioned by a Danish wholesale company, NSH Nordic A/S. They are selling public playground equipment made by Hy-Land B.V in the Nordic countries. In Finland the Hy-land product line has been underperforming.

The purpose of this study was to gather information on the Finnish public playground equipment market and to create a sales plan for NSH Nordic, which can be used to increase the sales of Hy-land products in Finland.

The primary data consists of four semistructured interviews that were conducted with industry experts. Secondary data was collected by studying professional literature, applicable laws, scientific articles, online magazines and the Internet.

It was found that the public sector and its procurement process were aimed towards larger suppliers. All of the interviewees stated that public playground equipment suppliers should offer complementary services. The price of the playground equipment was found to have a significant impact to the purchase decision of a private sector customer.

The findings suggest that the most suitable target market for NSH Nordic is the private sector and especially property managers, who take care of the condominiums’ playground equipment procurements. NSH Nordic should consider outsourcing installation and other complementary services in order to achieve the level of convenience that customers desire.