"Backman, Dunja" - Selaus tekijän mukaan Laurea-ammattikorkeakoulu
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Marketing communication channels and their use in student recruitment at Laurea University of Applied Sciences
Räisänen, Matias; Backman, Dunja (Laurea-ammattikorkeakoulu, 2013)The purpose of this thesis is to investigate the opinions and images that student applicants have of Laurea University of Applied Sciences, and to examine the factors which affect their decision to apply to Laurea. The ...