"Ugur, Caglar" - Selaus tekijän mukaan Laurea-ammattikorkeakoulu

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    • Superior brand name types in high & low context cultures 

      Ugur, Caglar (Laurea-ammattikorkeakoulu, 2013)
      This thesis report investigates superior brand name types in Finland and Turkey, which are low and high context cultures respectively. There are six brand name types in theory. These are descriptive, suggestive, compound, ...