"blogs" - Selaus asiasanan mukaan Laurea-ammattikorkeakoulu
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Data-driven content marketing for rapidly growing online business
(2022)A fundamental need for growing an online business is to drive traffic to the website through various sources. The online business needs to develop a content marketing strategy to drive organic traffic to the business ... -
Factors influencing purchase decision on Instagram. Case: South Korean medical tourism enterprise.
(2021)The primary purpose of this thesis was to find factors that influence purchase decisions on social commerce. Besides that, additional research objectives were supposed to clarify factors that influence purchase decisions, ... -
Implementing inbound marketing for a coliving company : Allihoop
(2022)This thesis project was commissioned by a coliving company based in Stockholm, Allihoop. The purpose of the thesis is to understand how to successfully implement inbound marketing as part of their marketing efforts, of ...


