"branding" - Selaus asiasanan mukaan Laurea-ammattikorkeakoulu
Viitteet 1-16 / 16
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Brand bringing business strategy internally to life, a case study of Fortum
(2021)Opinnäytetyön tehtävä oli tutkia brändityön haasteita ja mahdollisuuksia strategiapäivitysten yhteydessä: miten yritys voi hyödyntää brändiään liiketoimintastrategian toteuttamisessa niin, että yhtiön työntekijät sisäistävät ... -
Brand Mash-Up. Collaborations, Partnerships & Branding Re-Invented
Laurean erillisjulkaisut / Laurea Miscellaneous publications (Laurea-ammattikorkeakoulu, 2019)This is not your ordinary branding book. Forget slow marketing tools – mash-ups are the newest and most innovative for gaining traction and building value for your brand. Brand mash-up presents an array of compelling ... -
Competitor analysis: Konecranes global employer brand image
(2022)This thesis was commissioned by Konecranes, which is the world-leading lifting equipment manufacturer originating from Finland. The objective of this thesis was to analyze Konecranes’ global employer brand image for ... -
Designing a Social Media Marketing Plan for Brand Awareness En-hancement: Case Study of KOKORO restaurant
(2020)The main objective of the thesis is to build a practical social media marketing plan suggestion where the purpose is to enhance brand awareness of KOKORO sushi restaurant. KOKORO is a small restaurant located in Helsinki, ... -
Designing a strong Digital Branding Strategy for a Collective Living Startup: A Case company of Rond House Oy
(2021)In this digital era, it is important for Rond House Oy - the case company - to have a strong online presence and an effective digital branding strategy to survive and stand out from the high competitive market. The main ... -
Designing New Marketing Solutions and Recommendations through Social Media for Case Company Formal Friday
(2021)This thesis project was commissioned by the author´s employer, Formal Friday, a Finnish outdoor clothing brand based in Helsinki. The main purpose of this project is to create a development plan for the use of social media ... -
Designing visual identity for the Talent Heist event of The Shortcut Oy
(2020)This thesis report implements a new design of visual identity for an event organized by the client organization, The Shortcut Oy. The main objective of this thesis was to create a visual identity that would advance the ... -
Guidebook: how to set up an online Dropshipping store
(2020)The objective of this Bachelor’s thesis was to design a guidebook on how to implement an online store by utilizing the “Dropshipping” supply chain management procedure. This online store will be created on Shopify, which ... -
Improving the Brand Image of an Event Company: case Intercom Design
(2022)The objective of this thesis was to create a plan for improving the brand image of the commissioner, a Helsinki-based event company called Intercom Design. The purpose was to study, what images and associations the customers ... -
Internal Values Build-Up & Creating a Community as part of Employer Branding Transformation: Case Rightware Oy
(2022)The thesis commissioning party is a company called Rightware Oy (https://rightware.com/). This thesis's wider picture aims to build a community feeling inside the company. In general, the objective is to determine the ... -
Market Analysis for product selection. A case study of the eCommerce business, Zertta
(2021)This thesis project was to introduce a market analysis model named Booz, Allen, and Hamilton (BAH) model that is used to generate, assess and evaluate the feasibility of a physical product when a business needs to decide ... -
Marketing Action Plan for Case Company x
(2021)The objective of this thesis was to create a marketing action plan for a case company x. The aim was to develop a simple yet effective plan which suited for the needs and resources of the client. The case company x operates ... -
Measuring and Improving Customer-Based Brand Equity of a Non-Profit Organization Case Organization: MyData Global
(2020)The goal of this thesis is to measure and improve customer-based brand equity of a non-profit brand - MyData Global. The commissioning organization is a non-profit that works toward empowering individuals by improving their ... -
Strengthening Employer Brand in an Expert Organization
(2022)The objective of this master’s thesis is to make a thorough plan for the case company to strengthen their employer brand as well as sustain it in the longer run. The plan includes detailed information about tools, actions, ... -
The Impacts of Employer Branding
(2023)Työnantajamielikuva kertoo, millaisena työnantajana yritys nähdään. Ennen kaikkea sitä ovat rakentamassa yrityksen työntekijät, sillä heidän kokemuksensa työnantajasta merkitsee paljon uusien rekrytoinneissa. Tänä päivänä ... -
Web-based digital signage design and implementation for food and beverage industry
(2021)The growth of technology and information, especially in recent years has led to an emerging phenomenon in the field of marketing, which is referred to as digital marketing. In this era, major changes have taken place in ...















