"brands" - Selaus asiasanan mukaan Laurea-ammattikorkeakoulu
Viitteet 1-17 / 17
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An Investigation into Customer Preferences for Online Shopping In South Asia(Pakistan): A Case Study of Daraz.pk
(2020)The purpose of this research study was to investigate changes in customer’s preferences from offline to online grocery shopping in Pakistan. Online grocery shopping is a new way of buying products for household use. ... -
Brand bringing business strategy internally to life, a case study of Fortum
(2021)Opinnäytetyön tehtävä oli tutkia brändityön haasteita ja mahdollisuuksia strategiapäivitysten yhteydessä: miten yritys voi hyödyntää brändiään liiketoimintastrategian toteuttamisessa niin, että yhtiön työntekijät sisäistävät ... -
Brand Mash-Up. Collaborations, Partnerships & Branding Re-Invented
Laurean erillisjulkaisut / Laurea Miscellaneous publications (Laurea-ammattikorkeakoulu, 2019)This is not your ordinary branding book. Forget slow marketing tools – mash-ups are the newest and most innovative for gaining traction and building value for your brand. Brand mash-up presents an array of compelling ... -
Customer Expectations Created through a Hotel Website
(2024)Pine and Gilmores (2019) infamous exploration of customer experience puts today’s market into one sentence - time is money. The selection of where to put one’s money is so wide it creates higher demands for an exceptional ... -
Designing a strong Digital Branding Strategy for a Collective Living Startup: A Case company of Rond House Oy
(2021)In this digital era, it is important for Rond House Oy - the case company - to have a strong online presence and an effective digital branding strategy to survive and stand out from the high competitive market. The main ... -
Designing New Marketing Solutions and Recommendations through Social Media for Case Company Formal Friday
(2021)This thesis project was commissioned by the author´s employer, Formal Friday, a Finnish outdoor clothing brand based in Helsinki. The main purpose of this project is to create a development plan for the use of social media ... -
Developing a social media campaign for a new brand and evaluating the preliminary results
(2023)This subject was chosen due of the writers' interest in the marketing industry, particularly social media marketing. Since they had a new brand that would soon be introduced to the Finnish market, brand manager Maria Laitala ... -
Exploring Feasible Digital Marketing Platforms for Enhancing Brand Awareness : Case Company EduCase
(2023)The aim of this thesis is to determine the most suitable digital marketing platforms for the case company, with the objective of enhancing brand awareness. The results of this investigation will provide valuable insights ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Growth and Market Establishment : A Case Study of Company X's Expansion in the French Market
(2023)This thesis project focuses on Company X, an experienced company originally from Finland that operates in the networking/events industry, and which is currently expanding its activities to the French market. The main ... -
Guidebook: how to set up an online Dropshipping store
(2020)The objective of this Bachelor’s thesis was to design a guidebook on how to implement an online store by utilizing the “Dropshipping” supply chain management procedure. This online store will be created on Shopify, which ... -
Improving the Brand Image of an Event Company: case Intercom Design
(2022)The objective of this thesis was to create a plan for improving the brand image of the commissioner, a Helsinki-based event company called Intercom Design. The purpose was to study, what images and associations the customers ... -
Internal Values Build-Up & Creating a Community as part of Employer Branding Transformation: Case Rightware Oy
(2022)The thesis commissioning party is a company called Rightware Oy (https://rightware.com/). This thesis's wider picture aims to build a community feeling inside the company. In general, the objective is to determine the ... -
Marketing Action Plan for Case Company x
(2021)The objective of this thesis was to create a marketing action plan for a case company x. The aim was to develop a simple yet effective plan which suited for the needs and resources of the client. The case company x operates ... -
Measuring and Improving Customer-Based Brand Equity of a Non-Profit Organization Case Organization: MyData Global
(2020)The goal of this thesis is to measure and improve customer-based brand equity of a non-profit brand - MyData Global. The commissioning organization is a non-profit that works toward empowering individuals by improving their ... -
Online review as a catalyst for brand awareness – a study in the restaurant industry
(2024)The number of online reviews has increased drastically since 2014 if Tripadvisor statistics (Statista 2014) are to be believed, starting at 200 million and passing 1 billion by 2021. At the same time, 90% of consumers look ... -
Strengthening Employer Brand in an Expert Organization
(2022)The objective of this master’s thesis is to make a thorough plan for the case company to strengthen their employer brand as well as sustain it in the longer run. The plan includes detailed information about tools, actions, ... -
The Impacts of Employer Branding
(2023)Työnantajamielikuva kertoo, millaisena työnantajana yritys nähdään. Ennen kaikkea sitä ovat rakentamassa yrityksen työntekijät, sillä heidän kokemuksensa työnantajasta merkitsee paljon uusien rekrytoinneissa. Tänä päivänä ...















