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Neuromarketing : Understanding Customers' Subconscious Responses to Marketing
(Talent First Network (Carleton University), 2012)
This article presents neuromarketing as a way to detect brain activation during customer engagement. Neuromarketing is a field of marketing research that studies consumers' sensorimotor, cognitive, and affective response ...
The Grey Areas Between Open and Closed in Innovation Networks
(Talent First Network (Carleton University), 2015)
This study argues that there are different degrees of openness and closedness in innovation activity, and it highlights the need for more research on the "grey areas" between totally open and totally closed innovation, ...
Living Labs as Open-Innovation Networks
(Talent First Network (Carleton University), 2012)
Living labs bring experimentation out of companies’ R&D departments to real-life environments with the participation and co-creation of users, partners, and other parties. This study discusses living labs as four different ...
Editorial : Innovation in Living Labs
(Talent First Network, 2017)
Welcome to the January 2017 issue of the Technology Innovation Management Review – the first of two issues on the theme of Innovation in Living Labs. It is my pleasure to introduce our guest editors: Dimitri ...
Cities as Collaborative Innovation Platforms
(Talent First Network (Carleton University), 2015)
In this article, we focus on the role of a city as an orchestrator for innovation. We argue that cities should establish active dialogue with their citizens, and private and public sectors actors to co-create, develop, ...
Coordination and Participation in Living Lab Networks
(Talent First Network (Carleton University), 2013)
Previous research on living labs has emphasized the importance of users and a real-life environment. However, the existing scholarly discourse lacks understanding of innovation mechanisms in diverse living lab networks, ...
Towards Third-Generation Living Lab Networks in Cities
(Talent First Network, 2017)
Many cities engage in diverse experimentation, innovation, and development activities with a broad variety of environments and stakeholders to the benefit of citizens, companies, municipalities, and ...
Editorial : innovation in Living Labs
(Talent First Network, 2017)
Welcome to the February issue of the Technology Innovation Management Review – the second of two issues on the theme of Innovation in Living Labs. It is my pleasure to introduce our guest editors: Seppo Leminen ...
Designing Business Models for the Internet of Things
(Talent First Network (Carleton University), 2014)
This article investigates challenges pertaining to business model design in the emerging
context of the Internet of Things (IOT). The evolution of business perspectives to the IOT is
driven by two underlying ...
Editorial : Living Labs
(Talent First Network (Carleton University), 2012)
Welcome to the September issue of the TIM Review. This month’s theme is Living Labs and it is my pleasure to welcome our guest editors, Mika Westerlund, Assistant Professor at Carleton University’s Sprott School of Business ...