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This article presents neuromarketing as a way to detect brain activation during customer engagement. Neuromarketing is a field of marketing research that studies consumers' sensorimotor, cognitive, and affective response ...

This study argues that there are different degrees of openness and closedness in innovation activity, and it highlights the need for more research on the "grey areas" between totally open and totally closed innovation, ...

Living labs bring experimentation out of companies’ R&D departments to real-life environments with the participation and co-creation of users, partners, and other parties. This study discusses living labs as four different ...

Welcome to the January 2017 issue of the Technology Innovation Management Review – the first of two issues on the theme of Innovation in Living Labs. It is my pleasure to introduce our guest editors: Dimitri ...

In this article, we focus on the role of a city as an orchestrator for innovation. We argue that cities should establish active dialogue with their citizens, and private and public sectors actors to co-create, develop, ...

Previous research on living labs has emphasized the importance of users and a real-life environment. However, the existing scholarly discourse lacks understanding of innovation mechanisms in diverse living lab networks, ...

Many cities engage in diverse experimentation, innovation, and development activities with a broad variety of environments and stakeholders to the benefit of citizens, companies, municipalities, and ...

Welcome to the February issue of the Technology Innovation Management Review – the second of two issues on the theme of Innovation in Living Labs. It is my pleasure to introduce our guest editors: Seppo Leminen ...

This article investigates challenges pertaining to business model design in the emerging context of the Internet of Things (IOT). The evolution of business perspectives to the IOT is driven by two underlying ...

Welcome to the September issue of the TIM Review. This month’s theme is Living Labs and it is my pleasure to welcome our guest editors, Mika Westerlund, Assistant Professor at Carleton University’s Sprott School of Business ...