"Artemova, Alexandra" - Selaus tekijän mukaan Kaakkois-Suomen ammattikorkeakoulu
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ENGAGING GENERATION Z THROUGH SOCIAL MEDIA MARKETING Case: Hurja Media Oy
Artemova, Alexandra (Kaakkois-Suomen ammattikorkeakoulu, 2018)Generation Z with their ever-emerging power as a consumer segment is rapidly becoming the focus of many organisations nowadays. For this reason, the core objective of this thesis was to provide effective solutions for ...
