"brands" - Selaus asiasanan mukaan Kaakkois-Suomen ammattikorkeakoulu
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Esports event marketing
(2022)The objective of the thesis was to develop event marketing in esports events. There were three research questions in this thesis. Two research methods were used in this thesis. Survey was the quantitative research method ... -
Leveraging Facebook and Instagram to increase brand awareness: Case Ship Festival
(2021)This thesis aimed to investigate theory, strategies, and methods connected to event marketing and social media, mainly focusing on Facebook and Instagram. The goal was to perform a thorough examination on how the platforms ...

