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Enhancing employee advocacy of telerehabilitation: Internal branding perspective
(2020)
The aim of this study was to find ways to support the employees to act as brand ambassadors of telerehabilitation by using internal branding as a tool. The objective of the study was to develop functional steps of the near ...
Brand development of the international experts working at the Finnish Rescue Departments
(2019)
Brand awareness is a base for consumers for using certain products. Rescue Services provide a variety of services due to their constitutional obligations towards inhabitants or visitors in Finland. The responsibilities are ...
Improving Consumer-based Brand Equity in Digital Environment. Case: TOMATO Education
(2019)
Consumer-based brand equity (CBBE) is a concept approaching brand building process from
the perspective of the consumers. The concept delimits the route marketers need to take to
build up brand equity. As digitalisation ...
Foreign customer acquisition for MAC HKB Ujbuda
(2021)
By means of an online research form this work will provide data and insight from MAC’s stakeholders, both local and foreign individuals in the community, like never before and ,thus, serve as sort of groundwork for ...
Leveraging Facebook and Instagram to increase brand awareness: Case Ship Festival
(2021)
This thesis aimed to investigate theory, strategies, and methods connected to event marketing and social media, mainly focusing on Facebook and Instagram. The goal was to perform a thorough examination on how the platforms ...
Sustainable Branding: Opiskelijakunta Kaakko
(2023)
To build a more sustainable future for all, it is crucial to promote sustainability to help protect the environment, promote social responsibility and bring economic benefits. The student unions in Finland have a vital ...
Internal employer branding at LähiTapiola Vellamo
(2023)
This research aimed to examine and identify the strengths of internal employer branding and to develop improvement recommendations for LähiTapiola Vellamo. It was conducted to evaluate the current stage of internal employer ...
THE EFFECTS OF REBRANDING ON CUSTOMER’S PERSPECTIVE
(2022)
Overall, this thesis aimed to explore the rebranding process and its influence from the customer point of view. The objective was to evaluate the success of a new brand design for *ship Startup Festival event from the ...