Sauna tourism in Fuengirola : Can you make a living with a sauna?
Vainionpää, Jaakko (2016)
Vaasan ammattikorkeakoulu
2016
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Suomi
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016122721492
https://urn.fi/URN:NBN:fi:amk-2016122721492
Tiivistelmä
The backgrounds for the thesis idea came when I asked some Finnish Fuengirola residents ”What do you think this city lacks?”. The subject is largely unexplored and I think that there is a quite a bit of research to be done about this.
The aim of this thesis is to answer the question that are the Finnish travelers in Fuengirola, Spain interested in a better public sauna than the current offers available and how much they would be willing to pay for such a service, and also what is the maximum distance they would travel to get to such a service.
The focus will be mainly on the customer desires and on the current sauna offerings, and through this the thesis is able to map what kind of a sauna business would be profitable in Fuengirola.
The material includes a three books and some articles.
The conclusion – This thesis explores what the average Finnish consumer wants from a sauna experience in the town of Fuengirola, Spain. The study results were promising, and I believe that there could be space in the current market for a new type of sauna which would focus especially on women.
The aim of this thesis is to answer the question that are the Finnish travelers in Fuengirola, Spain interested in a better public sauna than the current offers available and how much they would be willing to pay for such a service, and also what is the maximum distance they would travel to get to such a service.
The focus will be mainly on the customer desires and on the current sauna offerings, and through this the thesis is able to map what kind of a sauna business would be profitable in Fuengirola.
The material includes a three books and some articles.
The conclusion – This thesis explores what the average Finnish consumer wants from a sauna experience in the town of Fuengirola, Spain. The study results were promising, and I believe that there could be space in the current market for a new type of sauna which would focus especially on women.