Wedding trends in Finland 2017
Lahtinen, Krista (2017)
Lahtinen, Krista
Haaga-Helia ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201705188927
https://urn.fi/URN:NBN:fi:amk-201705188927
Tiivistelmä
In this thesis, the whole wedding industry is introduced on the global level first and then given a few good examples of market leaders in Northern America and Europe. Wedding surveys done in USA and UK give informative results about the average age of bride and groom, wedding budget breakdowns, size of the weddings, most popular months to get married, most wanted venues, trendy themes and everlasting traditions. The wedding business in Finland is compared with these huge market leaders by using survey results from thesis about weddings in Finland published few years earlier. Also, a rising trend of destination weddings, which means getting married outside your hometown, is introduced.
The whole wedding planning process is introduced in detail and it’s divided into five phases. The phases are: research & design, coordination, confirmation & details, implementation and wrap-up & evaluation.
Thesis was commissioned by Mennään Naimisiin! wedding magazine. Quantitative survey was committed partly on Mennään naimisiin! wedding fair in Helsinki 14.-15.01.2017 and partly online sharing a link in Facebook. 85 persons participated in survey and they were asked questions about the place, time and type of the wedding, possible theme and budget, number of guests, time used for planning, most challenging part of planning process and if they had considered using a wedding planner. The main objectives of the survey were to figure out the most challenging parts of the planning process, the size of the budget the couples had reserved for the wedding and the time they had used for planning their big day. The goal of these questions was to get an overall picture if there is a need for wedding planners in Finland and if not, what are the most important reasons for that.
The survey results show that the average age of the newlyweds is closer to thirties than twenties, the average age of the bride is 27 and the average age of the groom 30. Summer is still the most popular time to arrange a wedding, but the wedding season has extended lasting from May until September. Majority of the couples want to have the traditional church ceremony and most of the weddings are arranged in The Capital Region, including Helsinki, Espoo and Vantaa. More than half of the couples invite 60-100 guests at their wedding and their budget is 5 000- 10 000e. Most of the couples use 13-24 months to plan for their wedding. Most popular themes were rustic & romantic and natural & bohemian and that can also be seen in a choice of venue; old renovated buildings were highly appreciated. Many couples chose traditional pastel colours for decorations and flowers, but the popularity of bright colours is rising.
Wedding budget seemed to be the biggest concern couples have during the planning process. Also, many couples stressed about the guest list, finding a suitable venue and all the small details like decorations. Few couples mentioned that the venue they had booked has its own wedding planner and that eases their stress levels a lot. Most of the couples hadn’t even thought of using a wedding planner since they never felt like they needed one. Other reasons for not to hire a wedding planner were the high prices of wedding planners, couple’s willingness to plan everything themselves and assistance received from family and friends.
The whole wedding planning process is introduced in detail and it’s divided into five phases. The phases are: research & design, coordination, confirmation & details, implementation and wrap-up & evaluation.
Thesis was commissioned by Mennään Naimisiin! wedding magazine. Quantitative survey was committed partly on Mennään naimisiin! wedding fair in Helsinki 14.-15.01.2017 and partly online sharing a link in Facebook. 85 persons participated in survey and they were asked questions about the place, time and type of the wedding, possible theme and budget, number of guests, time used for planning, most challenging part of planning process and if they had considered using a wedding planner. The main objectives of the survey were to figure out the most challenging parts of the planning process, the size of the budget the couples had reserved for the wedding and the time they had used for planning their big day. The goal of these questions was to get an overall picture if there is a need for wedding planners in Finland and if not, what are the most important reasons for that.
The survey results show that the average age of the newlyweds is closer to thirties than twenties, the average age of the bride is 27 and the average age of the groom 30. Summer is still the most popular time to arrange a wedding, but the wedding season has extended lasting from May until September. Majority of the couples want to have the traditional church ceremony and most of the weddings are arranged in The Capital Region, including Helsinki, Espoo and Vantaa. More than half of the couples invite 60-100 guests at their wedding and their budget is 5 000- 10 000e. Most of the couples use 13-24 months to plan for their wedding. Most popular themes were rustic & romantic and natural & bohemian and that can also be seen in a choice of venue; old renovated buildings were highly appreciated. Many couples chose traditional pastel colours for decorations and flowers, but the popularity of bright colours is rising.
Wedding budget seemed to be the biggest concern couples have during the planning process. Also, many couples stressed about the guest list, finding a suitable venue and all the small details like decorations. Few couples mentioned that the venue they had booked has its own wedding planner and that eases their stress levels a lot. Most of the couples hadn’t even thought of using a wedding planner since they never felt like they needed one. Other reasons for not to hire a wedding planner were the high prices of wedding planners, couple’s willingness to plan everything themselves and assistance received from family and friends.