Haku
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From awareness to acquisition : digital channel optimization that supports international student acquisition
(2021)
This thesis was commissioned by the Tampere University of Applied Sciences, located in Tampere, Finland. The main purpose of this project was to increase international student enrollments to the university, in hopes of ...
Company X - social media strategy
(2022)
The thesis was commissioned by Company X because they had concerns about their employer image and attractiveness to young people in Finland. The commissioner already had a social media strategy but suspected that it was ...
Benchmarking of social media content of Kala’s competitor
(2022)
This thesis was commissioned by the company Kala Karité. The company has been operating for almost a decade in the shea butter-based skincare industry, and needed to evaluate competing brands in terms of their presence on ...
Exploring the effectiveness of influencer marketing in expanding brands to new markets
(2023)
Influencer marketing is a modern marketing instrument widely used by companies aiming to promote their brands and products through influential social media creators. Influencer marketing is characterised by high adaptability ...