Designing a mobile multiple destination app for city traveling
Potapkina, Elizaveta (2017)
Tampereen ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2017060212030
http://urn.fi/URN:NBN:fi:amk-2017060212030
Tiivistelmä
Nowadays, there is neither a certain way nor practice for planning long or short distance trips with multiple destinations on mobile specifically. Smartphone use in traveling is growing daily, but real-time tour planning is not commonly used. Offline GPS offers a great opportunity for navigation, yet travelers literally cannot plan their travel day on mobile with a full program of sightseeing, eating and entertainment included. With growing customer demands, how can we solve this and ease the trip planning procedure, instead of looking for everything on desktop in advance?
The objective of this thesis was to investigate navigation and mobile guides in tourism and understand the following – why is mobile important in travel day trips and how to utilize mobile application and interaction design in multiple destination planning? The purpose of this study was to engage in research within the current travel applications market, understand the functionality of certain products, and create an app prototype with a multiple destination planner function.
Quantitative methods were applied to obtain unbiased data through statistics, whereas qualitative methods were utilized in analyzing the results of the user tests and questionnaires. A survey with 46 participants was implemented to collect insights on human needs in travel. In addition, interviews with Finnish families were held at Särkänniemi theme park and five respondents took part in user tests of the prototype. Finally, a competitive benchmarking analysis was carried out.
Based on the research, the findings showed that people have common ground in how they use mobile in traveling and that navigation and sightseeing is important to them. The result provided a workable prototype and a user interface design of a destination planner, with explained user experience architecture and user flow.
This thesis suggests that the demand for easy traveling with mobile will continue to grow and the concept idea of this work is a good start for further development of a potential product. The participants expressed their interest in the multiple destination function - it can be a practical solution for planning trips and improving tourism experience by being flexible and efficient in day trips in the future. For the business side, such application is a good platform for advertising and publicity of places or services.
The objective of this thesis was to investigate navigation and mobile guides in tourism and understand the following – why is mobile important in travel day trips and how to utilize mobile application and interaction design in multiple destination planning? The purpose of this study was to engage in research within the current travel applications market, understand the functionality of certain products, and create an app prototype with a multiple destination planner function.
Quantitative methods were applied to obtain unbiased data through statistics, whereas qualitative methods were utilized in analyzing the results of the user tests and questionnaires. A survey with 46 participants was implemented to collect insights on human needs in travel. In addition, interviews with Finnish families were held at Särkänniemi theme park and five respondents took part in user tests of the prototype. Finally, a competitive benchmarking analysis was carried out.
Based on the research, the findings showed that people have common ground in how they use mobile in traveling and that navigation and sightseeing is important to them. The result provided a workable prototype and a user interface design of a destination planner, with explained user experience architecture and user flow.
This thesis suggests that the demand for easy traveling with mobile will continue to grow and the concept idea of this work is a good start for further development of a potential product. The participants expressed their interest in the multiple destination function - it can be a practical solution for planning trips and improving tourism experience by being flexible and efficient in day trips in the future. For the business side, such application is a good platform for advertising and publicity of places or services.