"Baranovska, Alla" - Selaus tekijän mukaan Satakunnan ammattikorkeakoulu
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SUCCESSFUL PRODUCT LAUNCH IN COMPANY X: A STUDY IN PRACTICE
Baranovska, Alla (Satakunnan ammattikorkeakoulu, 2016)The purpose of this thesis was to study processes of a product launch in a company that markets and sells computer displays worldwide. A new product that has not yet entered the stage of mass-production at the time of the ...
