"Bujňáková, Ema" - Selaus tekijän mukaan Satakunnan ammattikorkeakoulu
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Consumer Behavior of League of Legends Players
Bujňáková, Ema (2023)The purpose of this thesis was to find out why players buy purely aesthetic virtual goods in the free-to-play video game League of Legends, how often do they buy them and what are the reasons they spend money on them. The ...
