"Dunkel, Ian" - Selaus tekijän mukaan Satakunnan ammattikorkeakoulu
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EMOTIONAL AND PSYCHOLOGICAL MARKETING CONTENT USED IN BRANDING, CASE: MATTEL; HE-MAN & THE MASTERS OF THE UNIVERSE TOY LINE
Dunkel, Ian (2019)Emotional and Psychological marketing strategies are effective and are able to alter a consumer’s perception, and/or desires to purchase. Research shows that peoples’ emotions are able to be coerced or changed to follow a ...
