"Fang, Yuan" - Selaus tekijän mukaan Satakunnan ammattikorkeakoulu
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Adapation of a French brand to the Chinese market : Case study: Sephora
Fang, Yuan (Satakunnan ammattikorkeakoulu, 2008)This study was carried out in order to understand how a French brand kept its image and adapted its strategy in the Chinese market. As there were too many big companies did business in the Asian market, but it was not that ...