"Zhao, Ying" - Selaus tekijän mukaan Satakunnan ammattikorkeakoulu
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Improving effectiveness in e-marketing communication for Chinese SMEs: 2CCM
Zhao, Ying (Satakunnan ammattikorkeakoulu, 2014)The purpose of this thesis was to come up with perspectives on improving effective-ness in e-marketing communication for Chinese SMEs. The aim of this thesis was to analyze Chinese e-marketing communication channels and ...