"Zhong, Yi" - Selaus tekijän mukaan Satakunnan ammattikorkeakoulu

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    • Strategic Marketing Management Process of Amway Corporation 

      Zhong, Yi (Satakunnan ammattikorkeakoulu, 2011)
      The purpose of this thesis was analyzing case company- Amway Corporation‟s stra-tegic marketing management process focusing on Chinese market. Amway Corpora-tion is the largest direct selling company around the world. An ...