"branding" - Selaus asiasanan mukaan Satakunnan ammattikorkeakoulu
Viitteet 1-11 / 11
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A Marketing Analysis: Finnish Small and Medium-sized Design Companies in Japan
(2020)The purpose of this thesis is to describe Japan as a market region, buying behavior of the Japanese customers, and the interest towards Finnish design products, such as bags, jewelry, and home décor. PESTLE Analysis and ... -
Crafting Consumer Cravings: Uncovering the Influence of Labelling and Packaging in the Craft Beer Scene : A Study on the Influence of Craft Beer Packaging and Labelling on Consumer Preferences During the Buying Decision Process
(2024)Inspired by the diversification of increasingly expressive packaging designs in the craft beer market, this thesis aimed to study the implications of packaging and labelling on consumer behaviours within this niche, ... -
Destination brand of Satakunta
(2024)The aim of this thesis was to examine the destination brand of Satakunta from the perspective of tourists. This was done to offer a new perspective for tourism development in the area. The commissioner of this thesis was ... -
EMOTIONAL AND PSYCHOLOGICAL MARKETING CONTENT USED IN BRANDING, CASE: MATTEL; HE-MAN & THE MASTERS OF THE UNIVERSE TOY LINE
(2019)Emotional and Psychological marketing strategies are effective and are able to alter a consumer’s perception, and/or desires to purchase. Research shows that peoples’ emotions are able to be coerced or changed to follow a ... -
Enhancing the recognizability and social media presence of TykeSkater® in North America
(2024)The purpose of this thesis was to find out best ways to increase the recognizability of the TykeSkater® skating aid in North America by improving the strategical usage of social media. The research set out to find ways of ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
How to use Chinese digital platforms to pursue and increase their own brand awareness in the Chinese market
(2021)The purpose of this thesis, the research, and its analysis is to assist Finnish SMEs on how to choose the correct Chinses digital platform to promote their business and promote the company’s brand. The study conducted the ... -
Impact of branding & social media marketing in the digital era: Sports apparel brands
(2023)The objective and aim of this research-based study on branding and social media marketing, within the sports apparel industry, was to distinguish the opportunities brought by effective completion of both procedures, ... -
Impact of localization strategies on the Belgian Soft Drinks Market: A Comparative Analysis of American Products
(2024)The objective and aim of this research based study on localization strategies of American brands on the Belgian market was to understand which strategies the most successful companies are using and if they are also truly ... -
Instagram Content Marketing Strategies for Boosting Brand Reach and Engagement
(2022)The thesis project focuses on creating Instagram content marketing strategies for Ahlström Ruukki’s Instagram account. The main objective of this thesis was to increase the account's engagement and boost its brand reach. ... -
Marketing plan of a wooden amplifier: How to promote it?
(2021)What was the objective of your work? The objective of this thesis was to find and define the elements to create a marketing campaign both online and offline for a new object. This object is a reused wooden sound amplifier ... -
Successful event marketing as a brand building tool
(2019)Opinnäytetyö on toteutettu tutkimuksena hyödyntäen alan kirjallisuutta ja haastatteluja sekä esimerkkitapahtumia Suomen tapahtuma-alalta. Työn tavoitteena on selittää mitkä tekijät luovat onnistuneen tapahtumakonseptin. ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad








