"brands" - Selaus asiasanan mukaan Satakunnan ammattikorkeakoulu
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Creating talent management strategy : case Isojoen Konehalli Oy
(2023)Attracting talented employees into a company and being able to develop, train, and retain them within the company is increasingly important in the modern hyper-competitive business environment. Talent is becoming scarcer ... -
Enhancing the recognizability and social media presence of TykeSkater® in North America
(2024)The purpose of this thesis was to find out best ways to increase the recognizability of the TykeSkater® skating aid in North America by improving the strategical usage of social media. The research set out to find ways of ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
How to use Chinese digital platforms to pursue and increase their own brand awareness in the Chinese market
(2021)The purpose of this thesis, the research, and its analysis is to assist Finnish SMEs on how to choose the correct Chinses digital platform to promote their business and promote the company’s brand. The study conducted the ... -
Impact of branding & social media marketing in the digital era: Sports apparel brands
(2023)The objective and aim of this research-based study on branding and social media marketing, within the sports apparel industry, was to distinguish the opportunities brought by effective completion of both procedures, ... -
Improving the customer service experience
(2021)It is very important that a company tries to improve the satisfaction of its customers. The aim of my thesis is to improve the experience of Unica's customers by utilizing the information gathered from customers and I am ... -
Influencer Marketing and its Impact on Consumer Behavior: Instagram Influencer in the Fitness Industry
(2020)The objective and aim of this research-based thesis was to explain and analyze the influence of Instagram influencer on the consumer behavior. Hence the consumer behavior of consumers in different target groups may differ, ... -
Instagram and TikTok Marketing Gorkha International Travels and Treks
(2024)The thesis title is Instagram and TikTok Marketing- Gorkha International Travels and Treks. The main objective of the thesis is to provide advertising and marketing through Instagram and TikTok about the company to the ... -
Social Media Marketing Strategies for Boutique Hotels
(2024)The sector of hospitality, especially boutique hotels, faces of potential challenges when speaking of marketing and engaging with customers in the digital age. This thesis navigates the use of social media marketing ... -
The consumption and attitudes of protein supplements among young adults in Finland
(2021)The objective of this thesis was to examine the consumption patterns and attitudes of young Finnish adults towards protein supplements. The aim of this research was to give insight on how 18 to 29 years old Finnish are as ... -
The effective use of brand marketing in the Chinese plant-based milk market
(2023)Today's Chinese consumer market is seeing an increase in the number of vegetarians, including those who choose not to consume animal products for religious, environmental, or health reasons, as people become more concerned ... -
The rise of social media marketing and its impact on consumer purchasing behavior in sports apparel
(2022)The purpose of this research was to investigate the impact of social media marketing on consumer behavior in sports apparel. The objectives of this study were to go through the history of Instagram and TikTok, to determine ...









