"customer relationship management" - Selaus asiasanan mukaan Satakunnan ammattikorkeakoulu
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An in-depth study on how to develop marketing activities and customer relationships : Case: Upgraded ry
(2023)This master’s thesis was commissioned by Upgraded ry, which is a non-profit association for health and well-being startups and innovations in Finland. The author of this master’s thesis worked as a marketing strategy intern ... -
Benefits of Customer Relationship Management software of Satakunta Chamber of Commerce
(2020)The goal of the thesis is to find out the benefits of the CRM software used in Satakunta Chamber of Commerce. Through various research on the CRM system and survey conducted on the user satisfaction has provided important ... -
Big Data Apply on Customer Relationship Management
(2021)The thesis research about the impact of big data on customer relationship including customer acquisition and retention. From the huge amount of big data, strategies and plan of each customer acquisition and retention are ... -
Continued investment in artificial intelligence and its impact on customer satisfaction and more specifically customer behavior
(2023)The aim of my thesis is to evaluate the impact of the use of Artificial Intelligence on consumers in order to be able to define whether the use of this new type of technology can be an advantage and to know the opportunities ... -
Creating a business model for a digital marketing company
(2021)This thesis concentrates on creating a business model for a digital marketing company, covering all the essential aspects of planning a business. This is a project type of thesis with a practical implementation. The ... -
CRM acquisition project for a small healthcare company
(2020)The motivation for the thesis was based on a real case for a small healthcare company, classified to be working in the psychologists’ service field. The main task for the study was to provide a solution for the best suitable ... -
Customer Experience Determinants in B2B Physical Retail - Case Company X Retail Store
(2023)The objective of this study was to cover the dynamics of B2B physical retail in an omnichannel setting within the construction field and find out customers' viewpoints on their customer experiences with the case company ... -
Improving the customer service experience
(2021)It is very important that a company tries to improve the satisfaction of its customers. The aim of my thesis is to improve the experience of Unica's customers by utilizing the information gathered from customers and I am ... -
Outbound Client Acquisition Methods for Advertising Agency
(2023)The purpose of this thesis was to identify methods to find potential customers for the case company which is an advertising agency. Besides just identifying the methods, the author also selected the most suitable way of ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad







