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Instagram Channel Development Case Study Visit Espoo
(2021)
This project-based thesis is focusing on Instagram channel development for destination marketing organization Visit Espoo. The purpose of this thesis was to transform the @visitespoo Instagram account into a user-friendly ...
Potential for virtual travel product for Pori: suggestion of a virtual experience for Visit Pori
(2022)
This study was conducted as a commission for Visit Pori. The objective was to map the potential for a virtual travel product of Pori and write a suggestion of what it should include. First, however, it was important to ...
Instagram Content Marketing Strategies for Boosting Brand Reach and Engagement
(2022)
The thesis project focuses on creating Instagram content marketing strategies for Ahlström Ruukki’s Instagram account. The main objective of this thesis was to increase the account's engagement and boost its brand reach. ...
Business Model & Market Study of Chinese Educational Travel in Finland
(2021)
This thesis is aiming on promoting and orienting the Chinese company Fangce Education Consulting Co., Ltd. in the development of the educational travel market in China.
The purpose of this thesis is to analyze the current ...
Business travellers' needs at airport services : Case Airpro Tampere
(2021)
The objective of this thesis was to research business travellers’ needs at Tampere-Pirkkala airport. The commissioner for this thesis was Airpro Oy. Airpro Oy is an aviation service provider for 12 different airports in ...
Exploring agritourism products
(2021)
The objective was to discover the elements and customer experience levels that are most meaningful in popular agritourism experiences in Germany and find out which ones of the activities are the most suitable for the ...
Ilomantsi as a destination for German-speaking tourists
(2021)
Germany is the second largest tourism market for Finland, which makes it an attractive market for Ilomantsi. Further, Switzerland has been a steady growth market and Austrian interest in Finland increased as well. These ...
Instagram Content and Marketing Development
(2022)
This project-based thesis focuses on the content of Instagram account for Restaurant Merimesta in Pori and its marketing development. This thesis project's goal was to generate visual content, a content plan, and a marketing ...
Tourism Marketing Development of Eastern Gulf of Finland Area (Case study: Sapokka small port)
(2022)
This research-based thesis studied the tourism marketing development of the Eastern Gulf of Finland area with the main focus on Sapokka small port. The main purpose of this thesis was to provide marketing proposals to the ...
International Market Development: Marketing situation study for Radalla Resort
(2022)
The objective of this thesis was to study the marketing situation of Radalla Resort, to come up with development proposals for them in order to penetrate their new target markets of Germany and France.
This was done ...