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Competitor analysis and strategic marketing planning in a HVAC company : Case company: LVI-Kallio Oy
(Satakunnan ammattikorkeakoulu, 2007)
This Bachelors Thesis was conducted as a case study for LVI-Kallio Oy. The aim of the study was to conduct a competitor analysis and an industry analysis of the HVAC industry and with the help of those, compile a marketing ...