Entering music market through digital distribution channels : independent artist
Afzali, Paiman (2018)
Lataukset:
Turun ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201803083143
https://urn.fi/URN:NBN:fi:amk-201803083143
Tiivistelmä
Music industry is on ongoing changing phase and digitalization is large part of the business. The objective was to find how music distribution functions and to do research on where it stands. The thesis defines the steps of music production as well it presents the available digital music distribution channels for independent artist. The strengths and weaknesses of each digital music distributor are evaluated and viewed. Also, an action of cooperation has partaken with a distribution company to forecast an ability of independent artist on distributing digital music.
A mixed method was chosen and applied to the empirical part of this thesis. Data was collected by a questionnaire about the digital streaming services and an interview was conducted with a signed artist to a record label. Also, an independent single was released with the cooperation of digital distribution channel and record label Amuse.
Key findings were the various characteristic of digital distribution companies’ whit statistical result of mostly preferred digital streaming services. The important services offered by the recording label as their impact on the industry, which was collected by interviewing a signed artist to a recording label. Also, an outcome of independently produced and released digital music through a distribution company.
A mixed method was chosen and applied to the empirical part of this thesis. Data was collected by a questionnaire about the digital streaming services and an interview was conducted with a signed artist to a record label. Also, an independent single was released with the cooperation of digital distribution channel and record label Amuse.
Key findings were the various characteristic of digital distribution companies’ whit statistical result of mostly preferred digital streaming services. The important services offered by the recording label as their impact on the industry, which was collected by interviewing a signed artist to a recording label. Also, an outcome of independently produced and released digital music through a distribution company.