Consumption Expenditure of Russian Tourists in Imatra

Abstract

Russian tourists are one important source of income for Imatra. They make up the biggest segment of foreign tourists coming there and spend a lot of money, but their expenditure has not yet been studied. To support the development of the Imatra region, the understanding of such an important contributor to its economy as Russian tourists is essential.

For that purpose, theory and earlier studies on the subject were contemplated. Based on the researched material, a questionnaire was designed and a structured interview was carried out. Between April 9 and 11, 2010, 128 Russian tourists were interviewed in Imatra Spa, on the main pedestrian street, and at the exits of hypermarkets in Mansikkala.

It was discovered that most Russian tourists in Imatra expend on food and beverages; cafes and restaurants; clothing, footwear and accessories; and activities. The expenditure amount proved to depend on the income, length of stay, number of children in the party, gender, education, frequency with which the respondent visits Imatra, and purpose of the trip.