Value and approach towards international business in Chengdu, Sichuan, China : EU project innovation centre
Liu, Jiayi (2010)
Liu, Jiayi
Lahden ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201004287188
https://urn.fi/URN:NBN:fi:amk-201004287188
Tiivistelmä
Internationalization is a process of expanding company business activities into an international market. Nowadays, the trend of enterprise internationalization presents different degrees of development level in the developed and developing countries. Diverse factors are driving forces to facilitate EU companies to expand the business in different developing countries. As typically with an emerging country, China, in the process of finding business in this country, the problems concerning market selection and market research are exposed. As a result, an optional solution will be provided as the purpose of eliminating the gaps.
The study is performed based on the mix of qualitative and quantitative approaches in different parts. The data for conducting the study are collected from primary sources like company reports, interviews and secondary sources like books, articles and journals.
Focusing on the term of Business-to-Business (B2B), the empirical part of the thesis is started with an introduction of Chengdu city. With comprehensive descriptions in both macro environment and industrial structure, the objective is to discover the business value and market potential for EU companies to find business in the local market. Based on the real case of EU Project Innovation Centre (EUPIC), the services in this non-profit organization are introduced in order to prove the possibility of supporting and helping EU companies to solve the problems of finding business and the process of market research.
The specific activity of “EU-China Business & Technology Cooperation Fair IV” is explained following the introduction of EUPIC. The purpose is to verify the effectiveness of bridging the gaps of increasing international business for EU companies in the city of Chengdu. Additionally, except of the questionnaire and public report are used to collect the results for the fair, the methods of performance measurement for other services in EUPIC are recommended as well.
In conclusion, the thesis thoroughly evaluates in terms of the potential of Chengdu city, the role of EUPIC and the implementation of EU-China B&T Cooperation Fair IV. A personal recommendation is stated mainly focus on the idea of improving the services of EUPIC and the internationalization trend of Chengdu.
The study is performed based on the mix of qualitative and quantitative approaches in different parts. The data for conducting the study are collected from primary sources like company reports, interviews and secondary sources like books, articles and journals.
Focusing on the term of Business-to-Business (B2B), the empirical part of the thesis is started with an introduction of Chengdu city. With comprehensive descriptions in both macro environment and industrial structure, the objective is to discover the business value and market potential for EU companies to find business in the local market. Based on the real case of EU Project Innovation Centre (EUPIC), the services in this non-profit organization are introduced in order to prove the possibility of supporting and helping EU companies to solve the problems of finding business and the process of market research.
The specific activity of “EU-China Business & Technology Cooperation Fair IV” is explained following the introduction of EUPIC. The purpose is to verify the effectiveness of bridging the gaps of increasing international business for EU companies in the city of Chengdu. Additionally, except of the questionnaire and public report are used to collect the results for the fair, the methods of performance measurement for other services in EUPIC are recommended as well.
In conclusion, the thesis thoroughly evaluates in terms of the potential of Chengdu city, the role of EUPIC and the implementation of EU-China B&T Cooperation Fair IV. A personal recommendation is stated mainly focus on the idea of improving the services of EUPIC and the internationalization trend of Chengdu.