"Chen, Si" - Selaus tekijän mukaan Savonia-ammattikorkeakoulu

    • The Future Improvement of Darry Ring and its "only" Marketing Strategy 

      Tang, Jinshen; Chen, Si (Savonia-ammattikorkeakoulu, 2015)
      Abstract Darry Ring is one of successful Chinese brands which uses integrated marketing and new media strategies. The main objectives of the thesis were to analyze the success of integrated marketing and new media strategies, ...