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THE ROLES OF MENTORING IN CAREER DEVELOPMENT OF JUNIOR IT PROFESSIONALS
(2020)
The purpose of this paper was to explore how mentoring benefits new-to-career IT professionals towards their career development process as well as how mentees perform effectively in mentoring relationships.
Recent ...
Factors that make a marketing cam-paign go viral : Case study: Campaign ”Share a Coke” by Coca Cola in Vietnam
(Savonia-ammattikorkeakoulu, 2015)
This paper aims at finding out underlying factors that make a marketing campaign go viral by analysing a case study with the aids of theoretical framework and quantitative research. “Share a Coke” campaign in Vietnam, which ...