Of Valves and Values : Developing a Stakeholder-based Value Statement for KSB Finland Oy
Emde, Barbara (2018)
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2018052510264
http://urn.fi/URN:NBN:fi:amk-2018052510264
Tiivistelmä
The aim of this research is to create a recommendation for KSB Finland’s management, which values to adopt in a stakeholder based value statement, seeking synergies between
enabling stakeholders while differentiating themselves from the competition.
During the literature review of this study, the concepts of culture, organisational culture, stakeholder theory, values and vision and mission statements are evaluated. The following stakeholders of KSB Finland are identified as crucial stakeholders: the KSB Group, customers, suppliers, competitors, employees and franchising partners.
The empirical part of this thesis utilises content analysis and an online questionnaire to analyse value priorities of the previously identified stakeholders. Firstly, 30 recurring values that KSB Finland’s stakeholders address in their value statements are identified. These value statements of the KSB Group, customers, suppliers and competitors are then coded for the 30 values and quantified. In a next step, KSB employees and partners are asked for their priorities in the online questionnaire.
Additionally, the online questionnaire also investigates KSB Finland’s performance concerning each of the identified values, to identify strengths and weaknesses in the eyes of employees and partners, who are likely to see the value statement critically.
During the analysis of the value priorities, trustworthiness and honesty, expertise and competence, quality and professionalism are identified as synergies between the supportive stakeholders, while contrasting value priorities of competitors.
These values are thus recommended to the management of KSB Finland. The process, moving forward from the research covered in this thesis towards the actual statement, is elaborated on in the discussion part of this report.
enabling stakeholders while differentiating themselves from the competition.
During the literature review of this study, the concepts of culture, organisational culture, stakeholder theory, values and vision and mission statements are evaluated. The following stakeholders of KSB Finland are identified as crucial stakeholders: the KSB Group, customers, suppliers, competitors, employees and franchising partners.
The empirical part of this thesis utilises content analysis and an online questionnaire to analyse value priorities of the previously identified stakeholders. Firstly, 30 recurring values that KSB Finland’s stakeholders address in their value statements are identified. These value statements of the KSB Group, customers, suppliers and competitors are then coded for the 30 values and quantified. In a next step, KSB employees and partners are asked for their priorities in the online questionnaire.
Additionally, the online questionnaire also investigates KSB Finland’s performance concerning each of the identified values, to identify strengths and weaknesses in the eyes of employees and partners, who are likely to see the value statement critically.
During the analysis of the value priorities, trustworthiness and honesty, expertise and competence, quality and professionalism are identified as synergies between the supportive stakeholders, while contrasting value priorities of competitors.
These values are thus recommended to the management of KSB Finland. The process, moving forward from the research covered in this thesis towards the actual statement, is elaborated on in the discussion part of this report.