"Hirvonen, Pauli" - Selaus tekijän mukaan Kymenlaakson ammattikorkeakoulu
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Perception of Luxury in an E-Commerce Environment : Case: Wodens Group Oy
Hirvonen, Pauli (Kymenlaakson ammattikorkeakoulu, 2016)The objective of this study was to discover the basis of the concept of luxury, and how this concept is perceived in a modern e-commerce environment in order to provide guidelines for the case company to achieve their goal ...
