"Hu, Shuwei" - Selaus tekijän mukaan Kymenlaakson ammattikorkeakoulu
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ADDING VALUE TO CUSTOMER RELATIONSHIP MANAGEMENT VIA SOCIAL MEDIA : CASE: WENZHOU WANDA CINEMA’S SINA WEIBO
Hu, Shuwei (Kymenlaakson ammattikorkeakoulu, 2013)As a great invention, social media continues to play an important role of business world. Based on concepts of traditional Customer Relationship Management (CRM), customer value and service quality approach, this thesis ...
