"Huang, Hui" - Selaus tekijän mukaan Kymenlaakson ammattikorkeakoulu
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How to Enhance Brand Awareness in China by Weibo Marketing - Case: Iittala
Huang, Hui (Kymenlaakson ammattikorkeakoulu, 2013)Iittala, as a new brand in China, was not noted by Chinese. Shanghai representative office of Iittala has been operating with Weibo marketing since May of 2012 because it needs an effective approach to enhance its brand ...
