"Wang, Mingyang" - Selaus tekijän mukaan Kymenlaakson ammattikorkeakoulu
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Rebranding of Tea Company’s visual identity and Packaging Design
Wang, Mingyang (Kymenlaakson ammattikorkeakoulu, 2014)The thesis seeks to address the rebranding of a Chinese tea company’s visual ID and packaging design. This company wishes to transform its marketing strategy and expand its operations within the domestic retail market. ...