• ATTRACTING GERMAN TOURISTS TO THE CITY OF KOUVOLA THROUGH A TOURISM DESTINATION WEBSITE 

      Priha, Stefanie (Kymenlaakson ammattikorkeakoulu, 2015)
      This study explores the elements required of a website to promote a tourism destination effectively. Successful promotion of a tourism destination comprises the identification and satisfaction of target customer needs ...
    • Challenges in the Nordic ICT marketing communications 

      Tankka, Riikka (Kymenlaakson ammattikorkeakoulu, 2016)
      Abstract Information and communications technology (ICT) is a rapidly developing field. Companies operating in the field have possibilities to operate globally through large information networks. This possibility also ...
    • Comparing Directory Assistance Change to Kotter's Eight Step Model of Company's Successful Change Adaptation 

      Kortesalo, Essi (Kymenlaakson ammattikorkeakoulu, 2014)
      Nowadays, organisations are making lot of changes in their services and in-side the organisation. The world is more demanding and change seems to be relevant to every organisation. A few decades ago, it was more stable ...
    • The comparison of brand identity and brand image: Case Deuzer 

      Joenperä, Maija (Kymenlaakson ammattikorkeakoulu, 2014)
      The objective of this study is to determine whether the brand image of Deuzer matches the brand identity which Hong Kong Group Oy has set to the brand. The thesis is commissioned by Hong Kong Group Oy. The theoretical ...
    • Corporate Responsibility in Supplier Selection Process at Algol Chemicals 

      Virtanen, Solja (Kymenlaakson ammattikorkeakoulu, 2013)
      Interest in corporate responsibility has been increasing, and it has set its mark on international business. While the topic of corporate responsibility has often been seen as self-evident business practices in Finland, ...
    • Developing Service Quality for Lepistö Group Oy (Hintakaari) 

      Khosti, Zarghoon Shah (Kymenlaakson ammattikorkeakoulu, 2016)
      In today’s competitive world service quality plays a vital role for companies. It is needed to understand customer’s expectations and perceptions of service quality. The main objective of this thesis is to find out customer ...
    • E-commerce as Entrepreneurship of 21st Century: Creating of Online Shop www.mybaby.fi 

      Denisova, Natalia; Jaruta, Svetlana (Kymenlaakson ammattikorkeakoulu, 2013)
      The present thesis deals with establishing of a trade company which will operate online at children apparel business field. The main subjects of e-commerce involved into online store creating and aspects of those issues ...
    • The Employability of Foreign Graduates in Finland 

      Adam, Abdurasak; Adam, Abdurasak (Kymenlaakson ammattikorkeakoulu, 2016)
      Internationalization of higher education was the agenda of the Finnish higher education to attract foreign talents who come as international students thereby creating an international environment for study and work. Every ...
    • FUTURES OF FINNISH ENTREPRENEURSHIP : A study seeking possible, preferable and probable futures for Finnish entrepreneurship 

      Regmi, Krishna Kumar (Kymenlaakson ammattikorkeakoulu, 2014)
      This research attempted to contribute in a small way to the discussion/development of Futures and entrepreneurial studies. The study tries to explore, analyze and understand the current situation of Finnish Entrepreneurship ...
    • GETTING BETTER IN BEING THE BEST - : Increasing Service Awareness among the Russian Customers of a Case Company 

      Taimisto, Helena (Kymenlaakson ammattikorkeakoulu, 2013)
      Ever since Russian customers have gradually found their way in growing numbers to Alko Inc. specialized shops especially in South East and Southern Finland, an interest has risen about their real customer potential, thus ...
    • How to develop Afghan Karakul marketing 

      Ferdaws, Nesar Ahmad (Kymenlaakson ammattikorkeakoulu, 2015)
      This study was specifically concerned with the Afghan karakul marketing development. After carpet and fruit, Afghan karakul is one of the most important export item of Afghanistan to international market especially western ...
    • How to help Kouvola Citizens to find services via web? 

      Hurtta, Tarja (Kymenlaakson ammattikorkeakoulu, 2015)
      The object of this research work is to help the Kouvola citizens to find communal welfare services easier via web and to consider how an online application could support customer counselling. The focus of the study is in ...
    • Increasing Brand Awareness for a Born Global Through Social Media Marketing 

      Amblard, Johanna (Kymenlaakson ammattikorkeakoulu, 2016)
      Increasing the brand awareness and recognition among the consumers is one of the most important steps for a start-up, operating in the global business environment, where the competition is intense and risks are high. The ...
    • MANAGEMENT OF INTERNATIONALIZATION PROCESSES WITH THE HELP OF MOVEON V3. 

      Budin, Grigory (Kymenlaakson ammattikorkeakoulu, 2014)
      In recent years, International mobility and collaboration between HEIs has proven to become a big part of higher education in and outside Europe. Educational institutions need to be active and even proactive on the ...
    • Productizing transferring process of best practices 

      Immonen, Tuula (Kymenlaakson ammattikorkeakoulu, 2015)
      The aim of this thesis was to improve the quality of education by developing the project management in such a way that it is possible to take into consideration already in the projects planning and implementation phase how ...
    • SERVICE PROVIDER SELECTION CRITERIA AND SELECTION AT GENIP OY 

      Karkulahti, Hanna (Kymenlaakson ammattikorkeakoulu, 2014)
      When applying a patent for abroad the patent applicant needs to have a local representative in the country in question. Those purchased patent agency services are a relevant part of the process of getting a patent for an ...
    • Strategy Implementation in Customer Interface 

      Jokiaho, Piia (Kymenlaakson ammattikorkeakoulu, 2013)
      Media business environment is changing rapidly because of digitalization. Media advertising and especially advertising in newspaper has decreased significantly in recent years. The crisis of media causes changes in revenue ...
    • Transformational Leadership as a Collaboration Tool – Case Logistics Forum 

      Von Zansen, Jani (Kymenlaakson ammattikorkeakoulu, 2015)
      In Finland the development of logistics environment and services has not been on positive side during recent years. There is significant potential for growth and new business on logistics are-na. The research objective of ...
    • Value finding process of commodity products in B2B sales. 

      Niemelä, Harri (Kymenlaakson ammattikorkeakoulu, 2013)
      This research project aimed to study different variables in B2B negotiations that are likely to have direct or indirect impact on product price. The goal was to determine the ways that buyer and seller can have in negotiations ...
    • Winning back lost customers - Oy Beweship Ab 

      Nykänen, Johanna (Kymenlaakson ammattikorkeakoulu, 2013)
      The objective of this research was to find out what Beweship can do to win back lost customers. For finding the actions to succeed in customer win-back it is essential to investigate reasons that have caused the customer ...