Kymenlaakson ammattikorkeakoulu - Selaus asiasanan mukaan "JAC"

    • Brand, Brand Stretching, and Brand Stretching Plan for JAC 

      Chen, Lei (Kymenlaakson ammattikorkeakoulu, 2012)
      With the consistent crisis of world economic, companies are encountering problems with their expansion. Introducing all new brands for expanding is hard to be accepted due to the high level of costs and risks. Using brand ...