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A STRATEGIC MARKETING PLAN TO ATTRACT MORE GERMAN SPEAKING TOURISTS FROM CENTRAL EUROPE TO THE CITY OF KOTKA
(Kymenlaakson ammattikorkeakoulu, 2011)
This study was commissioned by Cursor Oy, Kotka. The travel market of central Europe is huge. The city of Kotka has the potential to grow in tourism, to draw the attention and to satisfy the needs of German speaking tourists ...