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BUYING BEHAVIOUR OF MILLENNIALS CHANGING TRADITIONAL MARKETING PRACTICES
(Kymenlaakson ammattikorkeakoulu, 2016)
People born roughly between 1980 and 2000 are commonly known as Millennial generation or Generation Y, who in the modern day they are entering adulthood. Millennial young adults are becoming of sharper social, academic and ...
Marker Research for Paparazzi Model Management for opening a Subsidiary Company in Saint Petersburg
(Kymenlaakson ammattikorkeakoulu, 2016)
Nowadays Finnish fashion industry is facing the problem of extreme diminishing of local market due to the decreasing of clothing manufacturing and production. Appearance of huge amount of international companies in the ...