KoulutusalaTurun ammattikorkeakouluLiiketalous, hallinto ja markkinointi

    • CRM-järjestelmän käyttöönottoprojekti - suunnittelu ja toteutus : case Dimmi 

      Kauppi, Niklas (Turun ammattikorkeakoulu, 2013)
      Opinnäytetyön tarkoituksena on tutkia miten CRM-järjestelmä on otettu käyttöön Viestintä Dimmi Oy:ssä ja peilata käyttöönottoprojektia teoriaan. Tutkimuksen pääteemana oli osoittaa tekijöitä onnistuneessa käyttöönottoprojektissa ...
    • CRM-Motivaatiosta tukea myyntiprosessiin 

      Ala-Lahti, Tommi (2021)
      Tämän opinnäytetyön tavoitteena oli tutkia, miten Cramo Finland Oy:lla uuden asiakkuudenhallintajärjestelmän vaihdon myötä työntekijöiden motivointi uuden järjestelmän käyttöön onnistui, sekä miten uusi CRM-järjestelmä ...
    • CRM-työkalun käytön kehittäminen : case Yritys X:n sopimusvalmistus 

      Sinisalo, Sanna (2021)
      CRM-järjestelmän tavoitteena on auttaa yritystä hallitsemaan ja hyödyntämään eri tietolähteistä kertyvää tärkeää tietoa asiakkuuksista. Asiakastieto auttaa asiakasrajapinnassa työskentelevien päivittäistä tekemistä, tarjoaa ...
    • Cross-cultural negotiations 

      Curelaru, Daniel (2023)
      Globalization has affected the business environment worldwide, and today companies find themselves dealing with business partners from all over the world. A new aspect related to this phenomenon is the intercultural ...
    • Cross-selling in Digital Healthcare Services 

      Mäkiö, Sari (2022)
      This thesis aimed to offer solutions to business development by finding effective methods to increase cross-selling during the digital service transaction process in healthcare. The study endeavours to solve the effective ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • CrossFit East Turun asiakastyytyväisyys 

      Viinanen, Mika (Turun ammattikorkeakoulu, 2015)
      Opinnäytetyön tavoitteena oli selvittää CrossFit East Turun asiakkaiden tyytyväisyyttä yrityksen palveluihin, toimipaikkaan ja henkilökuntaan. CrossFit East Turku on Itä-Turussa toimiva hyvinvointi- ja liikuntapalveluihin ...
    • CSR in the Finnish banking industry 

      Harikkala, Riikka (Turun ammattikorkeakoulu, 2010)
      This study aims at identifying the key determinants to what is Corporate social responsibility (CSR). The sphere of CSR is examined, as well as the available guidelines to practice it. CSR reporting is evaluated on the ...
    • Cultural challenges for expatriate managers operating within projects 

      Rizk, Harriet (Turun ammattikorkeakoulu, 2013)
      The fast growing paces of the market today increasing globalization. When globalization comes into play, cultural challenges arise for those stepping out into the global arena. Expatriates have become a common aspect in ...
    • Culture in global business 

      Andström, Emmi (Turun ammattikorkeakoulu, 2014)
      Cultural diversity is a question mark to many companies and some are afraid to build multicultural teams, however cultural differences can be a huge benefit to any company, especially to those working in global markets. ...
    • The current development and trends of social media marketing strategies for businesses : case study on an internet marketing company : Lead Creation 

      Ach, Benjamin (Turun ammattikorkeakoulu, 2013)
      The purpose of this thesis is to highlight the evolution of the marketing strategies of businesses and more specifically of their communication strategies, with the important rise of social media influence, which is changing ...
    • Current state of customer satisfaction and areas for development : case company 

      Tauschi, Joanna (2023)
      Tutkimuksen tavoitteena oli ymmärtää, mitkä ovat toimeksiantoyrityksenä toimineen autovuokraamon asiakastyytyväisyyden nykytila ja mitkä osa-alueet vaativat kehitystä. Tutkimus pyrki ymmärtämään toimeksiantoyrityksen ...
    • Customer Experience in B2B Virtual Sales Meeting 

      Joronen, Terhi (2021)
      Since March 2020, B2B customer meetings have faced major changes, as the sudden Covid-19 pandemic caused face to face meetings to move into a fully virtual world. Customers as well as salespeople have both had to learn new ...
    • Customer Relationship Management (CRM) in the Turku area : CRM selection criteria 

      Karraker, Tina (2023)
      The objective of this work is to understand what CRM systems are commonly used, specifically amongst shipbuilding SMEs in the Turku area. Additionally, this work examines some of the advantages and disadvantages of CRM ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • CUSTOMER RELATIONSHIP MANAGEMENT AS A STRATEGY TOWARDS CUSTOMER RETENTION : at DEKRA INDUSTRIAL OY, FINLAND 

      Muller, Jani (2021)
      A key purpose of any business is profitability. Thus an important focus for any organisation iscustomer retention. Although widespread academic research has emphasised the value and importance of managing relationships ...
    • Customer relationship management: the case of online services in banking sector : students perspective from France and Finland 

      Thirunavukkarasu, Mélissa (Turun ammattikorkeakoulu, 2016)
      Financial services is one of the first sector that started to use CRM and there are lots of research studies and theories regarding this concept. CRM field being wide, this research stays focused on the customer point of ...
    • Customer satisfaction in cooperation meeting : service quality in occupational health care 

      Laineenoja, Minna (Turun ammattikorkeakoulu, 2018)
      Occupational health care services are obligated to evaluate the quality of services to recognize the impact of their actions. The evaluation of service quality aims to ensure that the legal obligations and the customers’ ...
    • Customer satisfaction research for Kotimaailma Apartments 

      Saarnio, Salla (Turun ammattikorkeakoulu, 2011)
      This research was conducted to find out the theory about customer satisfaction, customer service and service quality. The study was made for a case company Kotimaailma Apartments and the objective was also to find out its ...
    • Customer service in Elixia health clubs of Turku region : overview, gaps, ways of improving 

      Romanov, Anton (Turun ammattikorkeakoulu, 2013)
      This research conducted on the base of ELIXIA health clubs of Turku region. The objective was to review current service strategies, the vision of customer care quality of managers, first line personnel and clients, compare ...
    • Customer understanding in a case company's contract manufacturing business 

      Peltola, Riikka (2020)
      In pharmaceutical industry the contract manufacturing has been increasing trend over the past decades. Increasing competition and development of technology are the driving forces for outsourcing decisions. Contract ...
    • Customers' perspective on micropayments in video games 

      Haavisto, Janne (Turun ammattikorkeakoulu, 2014)
      Micropayments in video games have raised controversial discussion on numerous internet forums, as well as in the media. Several academic research papers, experts and bloggers have touched the subject, but research is lacking ...