"Aalto, Suvi" - Selaus tekijän mukaan Turun ammattikorkeakoulu
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Factors promoting the digital sales force effectiveness in B2B organization
Aalto, Suvi (2024)This study focuses on the digital sales channel and enabling the digital sales force to success. There is a massive change happened related in the B2B-decicion makers buying process, especially after Covid-19. Digitalization ...
